> For the complete documentation index, see [llms.txt](https://docs.agentsupply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.agentsupply.ai/ai-features/leads-legacy/overview-of-lead-generation.md).

# Overview of Lead Generation

Within the context of Agent Supply there are 2 ways of generating leads.

<div align="left"><figure><img src="/files/vRdi3sa8LA0buli1jEAb" alt="" width="170"><figcaption></figcaption></figure></div>

#### 1. Collect in Form <a href="#id-1.-collect-in-form" id="id-1.-collect-in-form"></a>

Collect in Form before starting a conversation.

When you use this option a form will be shown to users that they will have to answer in order to start a conversation with a AI Agent.

<div align="left"><figure><img src="/files/GZmBYyhI5Qx2UJ8FpkBa" alt="" width="563"><figcaption></figcaption></figure></div>

#### 2. Collect in Conversation (Advanced) <a href="#id-2.-collect-in-conversation-advanced" id="id-2.-collect-in-conversation-advanced"></a>

Collect in chat during conversation with AI Agent

<div align="left"><figure><img src="/files/l3dUnMiw5fIy7aKLEboD" alt="" width="563"><figcaption></figcaption></figure></div>